Introduction

CASE SUMMARY
OF
(HLL)-JUGGERNAUT
THE DILEMMA OF GROWTH

Submitted to: Submitted by:
Dr. D.D.Swain Abhinav Anand Marketing Management-2 BHU-001 
PGDM2011

internationalist MANAGEMENT INSTITUTE
BHUBANESWAR
INTRODUCTION:

Hindustan Lever Limited (HLL) is Indias largest unwavering moving consumer goods company, with attractionship in home and personal safekeeping products, foods and beverages and specially chemicals. It has 40 factories across India.



The vision that inspires HLLs 36,000 employees including 1300 managers is to make for everyday needs of people everywhere- to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services which raise the equity of breeding.
PRODUCTS:
The company is having 110 brands having distinguishable products line which categorizes of 1)Home &Personal kick which constitutes of successful products such as Pepsodent, Fair&Lovely, Axe etc.2)Soaps and Detergents which has brands uniform Lifebuoy,Wheel,Lux etc.3)Foods Beverages consisting of Kwality Ice creams 4)Beverages having Brands like Lipton Taaza,Brooke Bond etc.5)Popular Foods-Annapurna 6)Culinary-Kissan 7)Oils&Fats line has Dalda as its Brand.
ISSUES
1. at that place has been slowdown in the demand of FMCG sector because of price decline which is estimated to remain for a while.
2. Hll inspite of being a market leader is facing stiff competition from focused players in different product segment.e.g. Britannia has been gaining market share with great performance of its tiger biscuits.
Even in the companys prime offshoot driver...If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .