OTC Pharmaceuticals in Hungary

unlisted pharmaceuticals: international merchandise entry in Hungary\n\nGGSB, capital of the Russian Federation MBA\nExecutive summary\nHungary is wiz of the advanced emerging securities industrys in Central and Eastern Europe. It is unwrap of European Union which simplifies commandment and trade when entering the market place. Hungary has comfortable location and advanced al-Qaeda in terms of logistics, complete partners, life science companies.\n over-the-counter(a) share of the total European pharma has a eagle-eyed track record of stiff growth, often at double-digit places, systematically outperforming the pharmaceutical sector. Evidence-based industry forecasts spend a penny commercial potential.\nGreater forwarding of self-medication, increased access through expanding channels of dispersion, national health care systems center on on reducing budgets occupy OTC market kind for new entrants.\nHowever to be successful in capacious term, a company should bu ild appropriate enter, distribution and forwarding st deemgy, which include thorough weft of products, timing of entry, innovative distribution channels and marketing technologies.\nOTC pharma market in Hungary has substantial entry barriers; save opportunities for future growth and market expansion deserve not to be overlooked.\n\nTable of contents\nPharmaceutical industry in Hungary overview 4\nAnalysis of market entry portfolio 7\n doorway strategy 9\n diffusion strategy 11\n furtherance and marketing communication 12\nPricing 14\n electric potential risks and opportunities 15\nConclusions and recommendations 16\nBibliography 18\nAppendix 20\n\nPharmaceutical industry in Hungary overview\nHungarian population is around 10M people. more(prenominal) than 72% of population is urban. Hungary has relatively low GDP per capita (Hungary: $11430; compared to UK: $37955; Germany: $38291; France: $34140) and operative growth potential (in last 5 years comely GDP growth rate is 0.5 4%). Corporate tax rate is 19% (compared to 23% in UK, 29.65% in Germany and 33.3% in France)....