345wrtergytr

An Assignment on Boo hoo Learning from the largest europiuman dot-com failure IB-403 Submitted to: Abul khayer Lecturer Department of internationalistic Business Faculty of Business Studies University of Dhaka. Submitted by: Group: The Blazing Sunburns particle Name| Roll| Ahmed Ashikur Rahman| 10| Sohel Samad| 15| MD. Anisur Rahman| 22| Muslim Reza| 50| MD. Sabbir Ahmed Akash| 64| Date of Submission: 09 July 2012 Company background Boo.com was a European company founded in 1998 and operating out of a London head office, which was founded by three Swedish entrepreneurs, Ernst Malmsten, Kajsa Leander and Patrik Hedelin. Malmsten and Leander had earlier business experience in publishing where they created a specialiser publisher and had also created an online bookstore, bokus.com, which in 1997 became the worlds ternary largest book e-retailer behind Amazon and Barnes & Noble. At boo.com, they were joined by Patrik Hedelin who was also the financial director at Bokus, and at the judgment of conviction they were perceived as experienced European Internet entrepreneurs by the investors who backed them in their new venture. Company vision The vision for Boo.com was for it to buzz off the worlds first online global sports retail site.

It would be a European brand, but with a global appeal. conceptualize of it as a sports and fashion retail version of Amazon. At launch it would open its virtual doors in both Europe and America with a view to amazoning the sector. Tar feel market The interview targeted by boo.com can be characterized young, well-off and fashion-conscious 18 to 24 year olds. The concept was that globally the target market would be interested in sports and fashion brands stocked by Boo.com. Founded in 1998 by 3 Swedish entrepreneurs, Boo.com was a European online wearing apparel retailer. It operated out of a London. Their vision was  « to become the world-leading Internet-based retailer of esteemed brand leisure and sportswear names ».... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.