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BIG BAZAAR Introduction: Retail is Indias largest industry, accounting for everywhere 10 percent of countrys GDP and some 8 percent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries in India. Indian consumers spend $350 billion per year hence this gives a biggest opportunity. In that people spend 62% ($217billion) on food, 9.5% ($32.2billion) on Fashion, 5.5% ($22.5 billion) on Fashion accessories, 4% consumer durables, Furniture 3.4%, Health, beauty and pharmaceutical company 3.8%, Entertainment 7.9% and etc. Company profile: Mr. Kishore biyani is the founder of forthcoming group in which Big bazaar is one of the segment. shortly it has more than 150 store spread all across India. It basically operate on tier up 1 and tier 2 cities of India currently it is working in 71 cities. The principal(prenominal) competition it has is with unorganized sector (local kirani stores) which has 95% market share. behavior cycle of big bazaar shows decline in trade number in 2011 after the peak sales in 2009.

Product mix APPARELS FOODHOME AND PERSONAL CARE dinner gown wear READY TO EATshampoo Casual wear educate to cookdetergent Night wear spicessoap T-shirt staples creams Jeans international foods folk cleaner Sarees Tea and cofee Dress materials Ethnic wears Party wear flush STATIONELECTRONIC BAZAARFASHION AND JEWELLARY Soft drinks video setsFootwear bazaar Packaged juicewashing machinesbeauty care milk itemsrefrigeratornavara Frozen foodslaptopsstar parivar Ice creamskitchen appliancesmeena bindre microwaves computer accessories article of furniture BAZAAR OTHER SERVICES living dwell Mr. right bed roomBakery dinningLoot mart kids roomTulsi paintingFuture... If you want to get a full essay, order it on our website: Orderessay

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