Inditex Analysis

1. Introduction to the firm and its market Shops around the founding *Last update: 19/02/2008 Source: Inditex Website BrandQuantity Zara1,134 deplume and Bear520 Massimo Dutti426 Bershka510 Stradivarius383 Oysho293 Zara Home205 Kiddys clear/Skhuaban230 TOTAL3,701 Inditex, as stated on its website, is one of the balls largest fashion distributors: nearly 6 million of items were stick on the market in 2006 (Figure 1). With eight sales concepts Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Kiddys syllabus they boast nowadays 3,701 stores in 68 countries, distributed as shown in Table 1. In their own lyric poem: Inditexs philosophy -creativity and quality design together with a rapid response to market demands- has resulted in fast worldwide expansion and excellent response to their sales concepts. In this assigment, I will try to provide some facts to support this dodge and to point out some exposures which could jeopardise Inditexs upcoming success. Table 1: Inditex shops distribution Since the first Zara shop (the most all important(p) concept of the group, with 72.

3% of total Inditex sales in 2006) was opened in 1975, the company has expanded quiet heavily within the so called Fast Fashion clothing sector, especially from 2001 (Figure 1). In whitethorn of that year, Inditex made an initial public stock offering, and was by then, the worlds third largest clothing retailer. No less operative is their strategy of diversification, which differentiates the business model of Inditex from other competitors like H&M. In parallel with its overseas expansion, Inditex has been continuously adding new brands to the airplane pilot Zara. Some of them of new creation: Pull and Bear, Bershka, Oysho, Kiddys Class and Zara Home; other have been through acquisitions: Massimo Dutti and Stradivarius. The objective is to home run different customer segments (Appendix 1). The third main point in this introduction is Inditexs... If you want to get a full essay, position it on our website: Orderessay

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