Trader Joe

Product and Market Overview The U.S. food market for natural/ innate foods and beverages total roughly $28.3 billion in 2005. Since 2003, the total segment of the market has been growing at more than four times the run of the natural foods segment, which in turn has been outperforming the 2%-4% annual harvest-time rate of the food and beverage market overall. Since 2002, natural and organic foods and beverages sales increased 39.4%, with the organic segment alone up 60.9%. jibe to Health Foods International, a market research consulting firm, organic foods is not just a fad but expect has increased steadily over the past 15 years. According to Packaged Facts, a market research source, by 2010, the organic market alone will be worth $33 billion, a projected increase of 86.4% from 2005. According to a SPINS/IRI inwrought Products Consumer Solutions 2005 study, 68% of the population has not yet become familiar with organic foods and beverages. Customer Analysis Customer Need & Benefits According to the whole Foods Market Organic Trend Tracker consumer survey, the top three reasons consumers procure organics are 1) to avoid pesticides, 2) freshness, and 3) health and nutrition. More than half the respondents grease ones palms organics to avoid genetically modified foods.

Based on the survey, the primordial benefit customers receive from organic food products is a perceived notion of longevity from consuming untainted food sources. It is the customers desire for longevity which represents an organic foods retailers largest opportunity to denounce itself from a competitor and appeal to a customer by attributes such as selection, store size, and store brand recognise recognition. Customer Preferences To successfully reach the target consumer, organic markets moldiness understand the value customers place upon various attributes associated with the organic foods retailer. To acquire this, we surveyed shoppers of the top three retailers of organic foods, Whole... If you want to get a full essay, order it on our website: Orderessay

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