Environmental Factors

Environmental Factors
Leo Washington
MKT/421 Marketing
Chip Donewar
March 14, 2012

Environmental Factors Paper
Whether or not to globalize the operations of a company, on that point ar some key elements that mustiness be determined. The global marketplace must be examined. It must be decided if it is executable to produce that product globally. Decisions must be made as to how the enter the market and what merchandise plan will be used.

After c atomic number 18fully analysis has been completed and it has been decided to put out into the international market, a marketing strategy must be developed. The marketing strategy will be influenced by frugal environment, cultural environment, and political environment. Because of the diversity in several(predicate) countries, such as social beliefs, culture, and consumer base, the marketing has to be done differently.

permit us look at Nike. It is a well- known shoe company that experiences success in many global markets. However, there save been some shortfalls in the companys marketing strategies. One such shortfall was one of Nikes close popular shoes, Nike Air. This shoe was the most popular shoe produced. However, there was backlash when the company introduced the shoe in the Middle East.



many a(prenominal) consumers were offended by the way Air was inscribed on the shoe because is resembled the name Allah. Nike immediately issued an apology (New York Times, 1997). Also companies must look at the political environments of each country they argon tying to break into. Many countries overseas does not have a capitalistic government, therefore, companies must meet the requirements of that countrys government.

Determining how much product to sell in a global environment can be somewhat tough. Because economies are different throughout the world, prices to produce and sell products in different countries will vary. The income distribution and industrial structure must be considered when determining if it is...If you want to get a full essay, fix up it on our website: Orderessay



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