Tuesday, February 19, 2013

Hotel Management And Social Media

The social media in the hotel´s management: importance and perspectives of evolution

2011
CONTENT
gateway ............................................................................................3
Chapter 1
1.1.Social media in general aspects..............................................4
1.2.Why hotel managers should use social media?......................6
Chapter 2
2.1. Facebook...............................................................................15
2.2.How to make booming facebook page?..............................16
2.3.Most popular hotel pages on facebook..................................18
Chapter 3
3.1.Blogs.....................................................................................24
3.2. Why does hotel film a blog?...............................................25
Chapter 4
4.1. Twitter.................................................................................27
4.2.Hotels using twitter..............................................................28
Chapter 5
5.1. in store(predicate) and evolution of using social media.......................30
Conclusion...........................................................................................33
Bibliography...................................................................

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INTRODUCTION
With the growing importance of the lucre for travel planning, hotel selection, understanding the online domain of tourism is vital in high society to identify the challenges and potential solutions for effectively marketing hotels, effort of hospitality and travel destinations. „The tremenddous growth of information technology(IT), especially the Internet, has basically reshaped the way tourism related information is distributed and the way wad search for and consume travel.(Beldona 2005;Gretzel,Fesenmaier and OLeary 2006)
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