Market Plan

Student marketing Plan for Cascading Falls

Cascading Falls[pic]


A marting Plan Assembled by:



Table of Contents

Page

1. Background.................................................................................................................................1

2. Strategic Plan and Focus.............................................................................................................1

? commissioning Statement...................................................................................................1
? Goals........................................................................................................................1
? Financial.............................................................................................................1
? Non-Financial....................................................................................................1
? Competitive Advantage...........................................................................................2
3. Situational Analysis.....................................................................................................................



2

? SWOT analysis........................................................................................................2
4. Environmental Scan and Trends..................................................................................................3

5. Consumer Analysis.....................................................................................................................4

? Product Difference...................................................................................................5
? Market Analysis.......................................................................................................5
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