Nature And Evolution Of Marketing Management In Ta

1. INTRODUCTION
1.1 BACKGROUND OF THE PROBLEM
The nature and evolution of merchandise precaution in Tanzania. The term merchandise
solicitude describes two separate but related topics.

o First, it is a commonality name for the capstone course taken by merchandising majors as
they prepare to graduate. In that context, integrating management and selling
concepts to help prepare individuals for careers constitutes the primary goal.
o Second, marketing management is a business process. It includes managing
marketing activities in profit-seeking and non-profit organizations at the supervisory,
middle-management, and executive levels. Success in these endeavours will be ground
on a strong knowledge of a intermixture of marketing functions combined with a clear
understanding and finishing of supervisory and managerial techniques.



(a) Marketing

Marketing is a social process by which individuals and groups obtain what they need
and involve through and through creating, offering, and exchanging products and work of value
freely with some others. Marketing experts agree that an efficacious marketing program
should be driven by customers, whether it is a for-profit, a non-profit, or a
governmental organization.



The traditional translation of marketing has been stated in
three aspects of:

1) Discovering consumer needs and wants
2) Creating the goods and services that meet those needs and wants; and
3) Pricing, promoting, and delivering those goods and services.

The definition suggests that the primary element of marketing include understanding
and meeting the needs and expectations of the customers. In doing so, help is
required to these six major areas which are:

1) Markets
2) Products
3) Prices
4) Places (distribution systems)
5) Promotions
6) People



(b) Management

Management is the process of getting things done through other people. A distinction
should be made between doing and managing. Managing consists...If you want to get a full essay, order it on our website: Orderessay



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