Purpose And Promotion

AO1 purpose of promotion

1. To raise awareness

Promotion involves telling customers about sore products and persuading them purchase the product. Many companies that bring out new products enforce different ideas of advertising there product they leave alone likewise practice catch phrases, magazines to advertise and television is commonly used

quartet stages of promotion are

A:Attention:and business ordain use interesting graphics, music to suit the product, or snappy slogans. For deterrent example www.comparethemarket.com www.compairthemarket.com also they might sell products on sail, or dedicate a special offer on a product.

I:Interest:provide enough information to make the hearing interested enough in the product to look up additional information. For example the Thomas Cook advert is knowing to make you feel like you want to behave a holiday and, the best way to fly is with them! Looking up additional information on their website www.thomascook.com

D:Desire:to have enough additional information to want to have the product

A:Action:having supplied the audience with enough persuasive information, and enough deals to very choosing to buy the product.

2.



To generate sales

In order to sell a product a company will use promotional activities to advertise but they cost money so will have to increase the cost of the publicize product. Increased sails will bring more money in to the company, known as sales revenue. (Items sold*selling price=sales revenue) the aims of promotional campaigns are the gain finance and market shares.

3. To compete

Competitive markets regress costumers choices. Well noticed products still have to be advertised extensively, despite understanding and awareness of the product. For example nesquik cereal/ and shingle is constantly being advertised, especially on the television, even though has been around for many years

Factors influencing effectiveness

4. How messages are encoded...If you want to get a full essay, order it on our website: Orderessay



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