Rhetorical Analysis

According to legend, when Achilles was born, his mother, in an effort to make him immortal, dipped Achilles into the river Styx. She held him by one heel. The area where her fingers held him remained dry. As the heel was not fey by the waters of the Styx, it was the one vulnerable place on Achilles (The Story About Achilles Heel). Although the legend is ancient, the term Achilles heel was not practised until the 19th century and is a metaphor for vulnerability. The supra the learn elbow grease is primarily an attempt to prevent the lands adolescents from partaking in the usage of nefarious drugs and underage inebriantic beverage consumption. These advertisements try to persuade the nations offspring against illegal substances through the usage of ethos, credibility, pathos, dealing with emotions, and logos, the use of reason. The use of palaver in these ads is an attempt to teach teenagers and children how dangerous these substances are for their bodies. The campaign tries to show the vulnerability or Achilles heel of teenagers and make the youth understand why illegal substances are such a danger and persuade them to be above the influence.

The Above the Influence campaign uses pathos most effectively in whole of its advertisements.



Appealing to emotion is the best way to capture the auditory senses attention, as it immediately helps them to connect with what the advertisement is hard to say. This picture, titled Human Puppet, delivers a clear message that drugs and alcohol can cause one to lose control and come vulnerable. In this particular advertisement, the auditory sense is shown a picture of an abandoned, unconscious mind teenage girl. She is left alone in a dense room with markings on her face, creating a sense of loneliness and shame. The audience feels sympathy for the girl, understanding what it must feel like to be a puppet and hoping that never happens to them. Her Achilles heel after the use of these substances led to her abandonment and becoming a puppet for...If you sine qua non to get a full essay, order it on our website: Orderessay



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