Marketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.

EXECUTIVE SUMMARY

Costa Coffee is unity of the most famous deep brown handcuffs in the UK. It was founded in 1971 in Italy by two Italian brothers: Sergio and Bruno Costa. Costa company which introduced the first Costa coffee shops in the UK in the early 1980`s, had as a main object lens to create and serve the finest authentic Italian coffee. Costa became percentage of Whitbread PLC in 1995 and has followed an expansion program, so to become recognized nationally. contempt that figures, Costa faces some problems, related to their competitors.

A recent survey conducted by Allegra Strategies indicated that Starbucks Coffee (one of the main competitors of Costa), has the highest consumer brand recognition of all the chains, be recognized by a staggering 77% of coffee shop visitors followed by Costa Coffee with 72%. by nature the management of Costa is very concerned.

As Marketing research agency, we argon just about to conduct a marketing research to separate who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour. The conclusiveness problem that Costa Coffee management is facing is wherefore Costa is losing customers from its main competitors.

An appropriate research design has been conducted. Justifications go away be given in pronounce to prove why specific approaches were used. Background research in order to amply understand the problem at hand has also been conducted. Furthermore, a questionnaire has been designed so as to help us order the typical customers of branded coffee shops and view their opinions and perceptions concerning the coffee market. In addition to the questionnaire, an observation technique has been followed in order to rescue a better perspective of customers buying behaviour and differentiate the efficiency of different coffee shops.



Moreover, in order to in full address the components of the research a focus group has...

This is a thorough and informative piece. The author obviously put a lot of time and effort into this. Excellent Job.

Thanks to the information about questionaires you provided it assisted me in creating one for my business that prevented us from ever-changing a process that we thought our customers didnt like!

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