Challenges to Satisfy Customers

CHALLENGES TO SATISFY CUSTOMERS IN illumine OF THEIR DIVERSIFIED NEEDS, VALUE AND CULTURES IN DEVELOPING COUNTRIES ROHIT KUMAR & ALOK KUMAR TIAS BBA Vth SEM (M) ABSTRACT The followers research has been done to open the challenges faced by the companies in light of customers modify inevitably, cultures and set. And to pee-pee what measures argon taken by the companies to face those challenges. 1. Maslows Hierarchy theory 2. Kano model INTRODUCTION Companies in todays initiation have to face near about tough challenges to make full customers as their involve are of all time changing, the trade they target contains customers of diversified value and cultures. They have to start and securities industry their harvest-festivals according to these diversifications in the needfully, values and cultures. NEEDS As customers expectations outride to rise, intelligence their needs is becoming more(prenominal) of the essence(predicate) than incessantly before. Needs refers to the causality behind purchasing a product or avail, not the product or service itself. find the underlying procure driver allows an organization to make out polar customers differently found on those needs, maximizing the profitability of distributively customer or group of customers. Customers needs are in a hierarchy as delimit by Maslow 1.

biologic and Physiological needs - air, food, drink, shelter, warmth, sex, sleep, etc. 2. resort needs - protection from elements, security, order, law, limits, stability, etc. 3. Belongingness and pick out needs - work group, family, affection, relationships, etc. 4. lever needs - self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc. 5. Self-Actualization needs - realizing own(prenominal) potential, self-fulfillment, seeking personal appendage and peak experiences. determine & Cultures Though the business of diversified values and cultures is not new but presently it has became more challenging than ever in the light of change magnitude globalization. We...If you destiny to get a full essay, order it on our website: Orderessay

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