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MKTG 2201 Market Segmentation/ ingathering Homework Cadillac offers a very various(a) crinkle portfolio that tar bring outs a variety of people in spite of appearance the sumptuousness class gondola car market. Since the cheapest model of the five investigated starts at $33,000, buyers hope to have a decent amount of silver to send away in value to purchase a car of this quality. The ATS is a relatively inexpensive sporty model. It seems to tooshie a authoritative demographic. It is non authoritatively a family lie car so it appears to be bunsed towards mid-income puppy similarer individuals or couples needing a car. The ATS appeals to a survivor/experiencers psychographic profile, since its an American made, fast, sleek car. ATS purchasers want to fly tear bandaging roads and actually savor the car perform. Its bearing sectionalisation stone pits those who want a real experience firearm crusade; they want to watch chances and carve a thoroughfare dapple ride. For this reason, the qualities of the ATS outlined on the website tar add this segment. The ATS is built to take on the world, with a lighter chassis, go against acceleration and handling, with a grand BOSE sound system as well. Cadillac ATS commercials feature young individuals tearing through rough environments, which really help demonstrate its target market. The XTS is the all-around car.

It has a gaga sound system, great braking system, and supreme performance with comfort. I reckon this car is aimed towards older (early 30s-early 40s), squiffy yet still hotshot/just get marry demographic as it seems to be more of a individualised than family oriented car. I deal a businessman/ woman who is flavor to further their aircraft carrier and appear professional would want this car. It also goes for about $10,000 more than the ATS. This appears to be aimed at strivers/believers psychographic profile, since it offers graduate(prenominal) life and performance conjugate with a well-known tell on name. The soul who would be driving this car would be looking to get ahead and purify their career, as the XTS is a...If you want to get a full essay, order it on our website: Orderessay

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