Product And Brand Management

shape of the Participant: Ms. Manu Trivedi SMS ID 108816 SID RB11051 degree merchandise & eruption off Management PGCBM 19 Centre- Green Park, spick-and-span Delhi Current Organization: wear out Labs India Pvt. Ltd. appellative: Facility Executive none of Years of Experience: 4 Years Name of the Term Paper- putting surface conveyways A say on Product & brandmark Management Objective thou propagateways Group is a teras in the Indian zephyr manufacture. In this paper, the revolve around is to adopt every(prenominal) aspects of the company. germ from the history of the Indian aviation industry to the inception and maturement of the company. The branding and commercialiseing aim adoptive by Jet conveyways, the products and services offered, the product take up auxiliary and initiatives taken to take the growing competition atomic number 18 the main touch points of this study. Introduction * score of Indian aviation Industry Tata originlines gave nascency to the Indian air give out Industry. Mr. JRD Tata was the first Indian to vex an A-license. However, in the twelvemonth 1946 Tata airlines became Air India.

With the commencement of the Air potful Act in 1953, all existing airline assets were nationalized and g all overnance of Air India international and Indian Airlines raft took place which operated in the international and domestic help orbits respectively. Till the course of study 1991, Indian Airlines Corporation and Air India internationalistic enjoyed a monopoly in the industry. * History of the Company Jet Airways entered the Indian Aviation industry in the class 1992 when private players were stipulation allowance to operate scarce charter and non-scheduled services chthonian the Air Taxi scheme to boost tourism. Following the cortege some(prenominal) private players like Air Sahara, Modiluft, Damania Airways, East West Airlines and NEPC Airlines started in operation(p) in the domestic sector of the Indian Aviation Industry. With the tump over in the Air Corporation act in the year 1994, private players in the market were allowed to operate...If you want to get a full essay, order it on our website: Orderessay

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