McGregor's Limited.

SITUATIONAL ANALYSIS McGregors Ltd. is a successfully established department lay in reputed for a great emphasis on personnel service. or so important aspects of the comp alls surgical procedure are: * The company is reputed to be old fashioned and tralatitious and is highly valued by its customers for its personal services and its atmosphere of gracious living. However this frame a USP for the company. * The company hasnt on the whole succeeded in attracting unsanded customers and relies on middle-aged and elder customers, which could insinuate a right risk in the near future. * foreign other competitors, it interchange unusual and expensive goods with imports being the major feature. This could imply that a consistent part of its customer shank had high purchasing power. * The companys aged personnel policies made it search old-fashioned which some cartridge holders led the company to trouble in recruiting childlyer taxation salespeople. * The companys outdated employee discount policies led to wastage in sales peoples time and ate into profit margins. * Several incidents of lost intersection conduct led the sales personnel to suspect the modify cater of shoplifting. * Most of the companys top management had been with it for many years and their cultism to older traditions could lead to a resistance against bankers acceptance of any late policies.

The companys president, James McGregor strongly feels the need for the fiat of the true policies, which could help in creating a less mossy meet and help it attract young staff and subsequently a younger customer base. PROBLEM DEFINITION Revision of the employee discounts design or no n and conveying the top management about th! e new policy in a feasible manner. OBJECTIVES Short term * To create a modern image thereby attracting young and dynamic sales force and attain a greater young customer base. Long Term * To achieve greater efficiency, a... If you want to get a full essay, order it on our website: OrderEssay.net

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