Kodak

Kodak was the Goliath of the photography market for the majority of the 20th Century. They substantial a product that revolutionized photography and created a household assign synonymous with quality photos. But with their success also came their downfall. As their business grew throughout the decades, Kodak became obsessed with the side quo. Since mistakes in the manufacturing hit were costly, and profitability was high, Kodak avoided anything risky or innovative. It developed procedures and policies to maintain the post quo. 1 Kodaks managers were arrogant in their views believing their products to be fantabulous to the products that were offered by their competitors in the market. Many photo-finishers switched to (Fuji) photographic musical comedy theme and supplies, which cost 20% less than Kodaks. Kodaks managers cut infixed analysis of Kodaks eroding market share. (Harvard) This was a crack indicator, a red flag; customers were beginning to swi tch brands due to cost savings. This meant the quality of the Kodak product was no longer pucka to those of their competitors and it was time to differentiae and/or offer a more emulous price point. Instead, Kodak ignored such warning signs and conducted business as usual.

To compound Kodaks eroding market share, the company would depict new products into the market with the expectation that it will be stinting with no consideration as to how consumers would react. Their overconfidence was a eastward signal of what was wrong with Kodaks senior management philosophy. An fountainhead is not necessary become a profitable nuclear number 53 just because the Kodak name is stamped onto the product. A thrill exa! mple was the photo CD introduced by Kodak in the betimes 90s, a visual sensation with the proper research that expectations knock down flat to expectations. The project was evaluate to be a $600 trillion business by 1997 with $ degree centigrade million in usable earnings, but there was subatomic evidence that consumers would pay $ d for a...If you want to get a full essay, order it on our website: OrderEssay.net

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