An intriguerural material for roadmapping: Towards visual strategy Robert Phaal a,?, Gerrit Muller b a plan Department, University of Cambridge, Mill Lane, Cambridge, CB2 1RX, UK b Embedded Systems give and Buskerud University College, TUe, Laplace Building 0.10, retreat Dolech 2, 5612 AZ Eindhoven, Netherlands a r t i c l e i n f o a b s t r a c t Article story: Received 24 folk 2007 Received in revise form 15 February 2008 original 17 March 2008 uncommitted online xxxx Since the first application of technology roadmapping in the late mid-seventies to support integrated product-technology supplying, roadmapping concepts and techniques have been astray select at product, technology, company, sector and policy levels. The roadmapping approach is flexible and scalable, and undersurface be customized to suit galore(postnominal) different strategic and macrocosm contexts. However, this demands careful planning and picture, including consideration of roadm ap mental synthesis, process and participation. This paper explores the issues of how to design and architect roadmaps and roadmapping processes, which is crucial if the approach is to provide a framework for documentation effective dialogue and communication within and between organizations.
The twist of the roadmap, and the process for developing and maintaining the roadmap, should be designed to serve the name for which the activity is intended to satisfy, providing a common language and structure for both(prenominal) victimization and deployment of strategy. © 2008 Elsevier Inc. All rights reserved. Keywords: Roadmapping Strategy Systems architecture 1. Introduction Technology roadmapping, and its umpteen de! rivatives, has become 1 of the most widely used attention techniques for supporting renewal and strategy, at firm, sector and national levels. The roadmapping approach, the initial development of which is widely attributed to Motorola more than 25 years ago, has been adopt (and adapted) by many organizations,...If you want to get a plentiful essay, order it on our website: OrderEssay.net
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