Services marketing : Overview |Today, the service sector contributes more than 50 percent to Indias GDP. This is | | |a far cry from the situation a few decades back, when India was basically an | | |agricultural economy. This shift from manufacturing and agriculture to serve is | | |being witnessed in countries all over the world. With the increasing intumescence of | | |services in the global economy, Services Marketing has release a subject that needs | | |to be studied separately. Marketing services is different from marketing goods | | |because of the unique characteristics of services, namely intangibility, | | |heterogeneity, perishability and inseparability.
 | | | | | |These characteristics as well require the marketing mix of services to be extended, to| | | include Process, People and Physical evidence, in addition to the four tralatitious | | |Ps of Product, Price, Place and Promotion. Services marketing is a people-dependent| | |activity, owe to the fact that there is often no tangible output that is | | |delivered to customers. | | | |... If you want to get a full essay, order it on our website:
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