When we flip on the television, we often see advertisements for prescription medicine drugs, but we neer think or so the influence that these advertisements may have on doctors, or even on us. We go to the medical clinic and we sometimes get prescribed a drug that we dont really need, or, even worse, ask for a drug that we see on a commercial, for a symptom that we think we may have. According to Garth Jowett and Victoria ODonnell (2006), in Propaganda and Persuasion, Propaganda is the deliberate, systematic test to shape perceptions, manipulate cognitions, and direct behaviour to achieve a response that furthers the desired intent of the propagandist (p.7). Keeping this translation in mind, I trust we can all be in agreement that prescription drug advertising is a well funded propaganda campaign. (Moynihan & Cassels, 2006)
There are loads of public wellness messages that discourage people from using illegal drugs, but do we really live in an anti-drug culture?
I oasist heard of Marijuana killing people, but I have heard of Vioxx...
In 1999, Merck, hotshot of the most historied pharmaceutical companies, released Vioxx - a medicine that was supposed to win millions of people suffering from keen and chronic symptoms of osteoarthritis, rheumatoid arthritis, acute pain and menstrual pain. According to Giles (2008), between 1999 and September 2004, about 140,000 Americans taking Vioxx were victims of serious heart disease, and about one third of them died as a result of taking Vioxx. another(prenominal) study done on 1.4 million Californians who had used Mercks Vioxx, Pfizers Celebrex, or similar drugs from 1999 to September 2004 showed that 8,143 people suffered coronary thrombosis heart disease, including 1,508 of who had sudden cardiac deaths (Dr. Graham, D., 2005, par.8)
An article written by Andrea Knox (January 7, 2001) reports that, in the U.S, in the past four years, 10 prescription drugs and a vaccine have been taken off the market...If you deficiency to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment