Thursday, April 4, 2013

Comparative Analysis of VAS Provided by Airtel, Vodafone and Reliance

Project Report On?COMPARATIVE ANALYSIS OF VAS PROVIDED BY AIRTEL, VODAFONE AND RELIANCE?VALUE ADDED SERVICESIndia is going through a telecommunication revolution, especially in the wireless telephony segment. The adoption of energetic telephony remains unparallel in scope, as exploiters from divers(prenominal) segments increasely choose to exercise the option of personal mobility, The user ascendant has been adding 3-4 million lecturers per month (on an avearned run averagege) and the mobile subscriber beginning crossed the 100 million mark in April 2006. consort to the report by IAMAI and IMRB, the success of the marketplace can be gauged from the fact that mobile user base has surpassed the PC user base in India. India is rapidly moving towards being an evolved mobility market with no distinction between markets incumbents and challengers. The growing intensity of ambition has led to more services for the end user at lower prices. This has had an effect of stimulating demand and thus increasing the category adoption rate. As more users constitute been added to the subscriber base,Source: COAI & ABTO has led to a except pressure on operator costs. This hassled to further cost benefits to the end user, fueling further growth in the subscriber base. The growing subscriber base has also augured well for industry revenues, which pee-pee risen consistently over the last four quarters.

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Mobile phones today have moved beyond their fundamental role of communication and have graduated to become an extension of the persona of its user. We are witnessing an era where users buy mobile phones nor just to be in touch, entirely to express themselves, their attitudes, feelings and interests. Customers continuously want more from their phone. They use their cellular phones to play games, read news headlines, surf the Internet, keep a tab on astrology and comprehend to music, make others listen to their...

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